This project from Design Principles was to package a selected good design object that either aligns or retargets the audience through a package redesign.
I chose the Kiev88 medium format camera system to be called for a package redesign. The original packaging was cheap and featured low grade styrofoam and ziplock bags as a form of presentation. This original packaging would only decrease the implied value of the product.
My redesign concept would, instead of being scraped after opening, become of value to the consumer as well as utilize more sustainable materials. The box that the camera would come in, would feature as the shipping side packaging as well as retail packaging, and in the end can be outfitted as a totable camera case for the end user. The package would be constructed with simple miter plywood construction and would have a cardboard interior to protect the camera system from impacts. The mitered chassis would feature metal lugs to allow the camera straps be re-appropriated and attach directly to the package to turn the package into a luggable camera box.